More than 450,000 businesses use Constant Contact to help grow their business! Learn how to build relationships that are the key to the success of your business with easy, inexpensive and highly effective email marketing! We will explore the basics of what email marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve special goals.

This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and participation (or engagement instead of participation).

We will discuss:

1. What is permission-based email marketing and becoming a trusted sender
2. Email list building
3. Increasing deliverability and open rates
4. Writing good subject lines and content - getting readers to take action
5. Tracking results and what to do with this information
6. How email and social media marketing work together to achieve goals

Duration: 2 Hours

Audience: Suitable for all experience levels. Anyone interested in learning more about email marketing.

Pricing: Free to attend